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NOLO shines at Bangkok’s Top 25 Restaurants 2024: A Game-Changer for Alcohol-Free Wines


Cofounders of NOLO showcase bottles of Noughty Sparkling Chardonnay and Sparkling Rosé alcohol-free wines at the Bangkok Top 25 Restaurants event, held at the Park Hyatt Bangkok.
Cofounders of NOLO showcase bottles of Noughty Sparkling Chardonnay and Sparkling Rosé alcohol-free wines at the Bangkok Top 25 Restaurants event, held at the Park Hyatt Bangkok.

On June 10, 2024, the Park Hyatt Bangkok, a luxurious oasis in the heart of Thailand’s bustling capital, played host to the prestigious TOP25 Restaurants Bangkok Awards 2024. This event, a celebration of culinary excellence curated by artificial intelligence, brought together the crème de la crème of Bangkok’s dining scene—Michelin-starred chefs, visionary restaurateurs, and beverage directors from the city’s top hotels. Amid the clinking glasses and vibrant energy, one team stole the show without anyone realizing it until the big reveal: the NOLO team, proudly sponsoring the event with our award-winning, alcohol-free wines as the evening’s welcome drinks. The twist? No one knew they were sipping zero-alcohol wines—and the response was electric.


Setting the Stage at Park Hyatt Bangkok

The Park Hyatt Bangkok, perched atop the iconic Central Embassy mall, is no stranger to sophistication. Designed by the renowned Yabu Pushelberg, the hotel blends contemporary architecture with Thai-inspired elegance, creating an atmosphere that’s both serene and electrifying. Its Embassy Room, known for chef Ferran Tadeo’s Catalan-inspired tasting menus, and the steampunk-chic Penthouse Bar + Grill set the perfect backdrop for an event celebrating Bangkok’s culinary elite. On this night, the venue’s sleek interiors and panoramic views of the city skyline framed an unforgettable evening where innovation met tradition—and NOLO led the charge.


As guests arrived, they were greeted with flutes of NOLO’s alcohol-free Sparkling Chardonnay and Sparkling Rose wines, served with the kind of flair you’d expect at a Michelin-starred affair. The bubbles danced, the flavors popped, and the room buzzed with chatter about the “zesty” and “refreshing” drinks. Little did they know, these weren’t your typical wines—they were entirely alcohol-free, crafted to deliver the complexity and joy of fine wine without the buzz. The NOLO team had pulled off a masterstroke: a blind taste test on some of the sharpest palates in the industry, and the verdict was unanimous—these wines were something special.


The Big Reveal: Alcohol-Free and Unstoppable

The moment of truth came when we revealed that our welcome drinks were 100% alcohol-free. You could feel the energy shift—jaws dropped, eyes widened, and conversations ignited. Michelin-starred chefs, accustomed to dissecting every nuance of flavor, were floored. Beverage directors from Bangkok’s top hotels, including the Park Hyatt itself, leaned in, eager to learn more. “How is this alcohol-free?” one chef exclaimed, swirling the glass of alcohol-free Riesling as if searching for answers in its golden hue. Another described her sparkling wine as “vibrantly crisp, with a finish that rivals any Chardonnay I’ve tasted.” The consensus? NOLO’s alcohol-free wines weren’t just good—they were game-changing.


This reaction wasn’t a fluke. The rise of alcohol-free beverages has been reshaping the global dining scene, and NOLO’s offerings are at the forefront. According to a 2023 report by The Drinks Business, the non-alcoholic wine market is projected to grow by 7.2% annually through 2028, driven by demand for sophisticated, health-conscious options. NOLO’s wines, crafted with proprietary techniques to preserve flavor while removing alcohol, deliver the depth and balance of traditional wines—think bright citrus notes, stone fruit undertones, and a clean, lingering finish. Wine Spectator has noted that top-tier alcohol-free wines can now “stand toe-to-toe with their alcoholic counterparts,” and our guests at the Park Hyatt proved it with every sip.

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Why NOLO’s Approach Resonated

The magic of NOLO’s alcohol-free wines lies in our relentless focus on curating quality alcohol-free wines. Our product range doesn't just mimic wine; it redefines it. Using premium grape varietals and advanced dealcoholization processes, the wines retain the aroma, body, and mouthfeel that wine lovers crave. Our Noughty sparkling wines, served at the event, boasts effervescent bubbles and a flavor profile that dances between crisp apple, zesty lemon, and subtle floral notes. It’s no wonder guests mistook it for a high-end Prosecco or Champagne.


The TOP25 Restaurants Bangkok 2024 event was the perfect stage to showcase this innovation. With restaurants like Potong, Côte by Mauro Colagreco, and Baan Tepa leading the rankings, the evening was a testament to Bangkok’s status as a global culinary powerhouse. NOLO’s sponsorship aligned seamlessly with this ethos of pushing boundaries. As Forbes reported in 2024, non-alcoholic beverages are no longer a niche—they’re a movement, embraced by top restaurants and hotels worldwide for their inclusivity and versatility. Our wines fit right in, offering a luxurious option for diners who want the wine experience without the alcohol.


The Chefs and Directors Take Notice

The reveal sparked more than just surprise—it ignited curiosity. Michelin-starred chefs, including were quick to engage with the NOLO team. Many praised the wines for their “vibrant acidity and surprising depth.” Beverage directors from luxury hotels like the Park Hyatt and Capella Bangkok saw immediate potential. “This could transform our beverage programs,” one director noted, envisioning alcohol-free pairings for multi-course tasting menus. Another highlighted the inclusivity factor: “Guests who don’t drink—whether for health, religion, or preference—deserve something this good.”


This enthusiasm reflects a broader trend. A 2024 Food & Wine article highlighted how top restaurants are integrating non-alcoholic options into their menus, with sommeliers curating zero-proof pairings that rival traditional wine lists. NOLO’s wines, with their ability to complement everything from spicy Thai dishes to delicate Catalan cuisine, are perfectly positioned to meet this demand. The Park Hyatt’s own dining philosophy, which emphasizes artisanal selections and premium beverages, made it an ideal partner for our vision.


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Bangkok’s Culinary Scene and NOLO’s Role

Bangkok’s dining landscape is a vibrant tapestry of tradition and innovation. From the Southern Thai flavors of Sorn to the modern Cantonese omakase at Chai Jia Chai, the TOP25 Restaurants 2024 list showcased the city’s diversity. The event itself, held in the Park Hyatt’s elegant ballroom, was a masterclass in celebration. Certificates were presented by Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing at the Tourism Authority of Thailand, and Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association, adding gravitas to the night.


NOLO’s presence as a sponsor wasn’t just about pouring drinks—it was about sparking a conversation. Thailand’s alcohol regulations, which restrict sales during certain hours and on Buddhist holidays, underscore the need for high-quality non-alcoholic options. As Thailand Starts Here noted, luxury hotels like the Park Hyatt navigate these restrictions by offering premium beverages to guests, and NOLO’s wines fit perfectly into this framework. Our sponsorship highlighted a future where alcohol-free doesn’t mean flavor-free, aligning with Bangkok’s forward-thinking culinary ethos.


The Bigger Picture: Alcohol-Free as the Future

The success of NOLO’s alcohol-free wines at the TOP25 Restaurants Bangkok 2024 event is part of a larger shift. Consumers are increasingly seeking mindful drinking options, whether for health, wellness, or cultural reasons. A 2025 Beverage Daily report found that 38% of global consumers are reducing alcohol consumption, with younger generations leading the charge. Non-alcoholic wines, once dismissed as lackluster, are now earning accolades for their craftsmanship. NOLO’s portfolio, which includes reds, whites, and sparklings, has been praised by Decanter for its “impressive fidelity to classic wine profiles.”


At the Park Hyatt, our wines didn’t just complement the event—they elevated it. Guests sipped, savored, and celebrated, unaware that they were part of a quiet revolution. The fact that so few could tell our wines were alcohol-free speaks volumes about their quality. As one beverage director put it, “This isn’t just a substitute—it’s a statement.” NOLO’s mission is clear: to redefine what’s possible in the beverage world, one glass at a time.


Looking Ahead

The TOP25 Restaurants Bangkok 2024 event was a milestone for NOLO. It proved that our alcohol-free wines can hold their own in the most discerning circles, from Michelin-starred kitchens to luxury hotel bars. As Bangkok continues to cement its status as a global dining destination, NOLO is proud to be part of the conversation. We’re already in talks with several restaurants and hotels to integrate our wines into their menus, and we’re excited to see where this journey takes us.


For those who missed the event, the Park Hyatt Bangkok remains a must-visit, with its world-class dining and breathtaking views. And for those curious about NOLO’s alcohol-free wines, we invite you to try them for yourself. Whether you’re a chef, a sommelier, or simply someone who loves great flavor, our wines are here to surprise and delight. Here’s to a future where every sip is a celebration—no alcohol required.

Cheers to that!

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